Harnessing the People’s Potential to Help Themselves
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The Punjab Rural Support Programme (PRSP) was incorporated, in November 1997, as a company under section 42 of the Companies Ordinance, 1984.  It is currently operating in 26 Districts of the Punjab with the “Core” Program and through other interventions in Partnership with the  Government(s) and certain Donors.  The “Core” Program activities are overseen by 3 Regional Offices located at Faisalabad , Multan and Sialkot . These three Regions operate the “Core” Program through 60 “Social Mobilization Teams” (SMTs) in 20 Districts.
Help alleviate poverty and to this end enhance household income, empower the dis-empowered and improve the quality of life of the poor in the rural Punjab.
PRSP's mission shall be best achieved through organizing the poor households, creating solidarity groups, building their capacity to explore, create and grasp opportunities for the alleviation of poverty. PRSP mission for the rural poor shall be best achieved only with social guidance, with counselling, advocacy, technical assistance provided by a specialized organization till such time that the poor acquire the capacity of creating and using the opportunities without such support.
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